Businesses are Banking on Power Moms

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Categories: Books

Forget single moms and soccer moms; a whole new category of moms is attracting all the attention. Mom Marketing expert Maria Bailey talks about them in her new book, Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice.

"She's the stereotypical 1980s PTA mom on steroids," Bailey says, "with her sphere of influence reaching other moms across the U.S. and often around the globe."

89% of Power Moms have recommended a product to friends and family on social networking sites, while 82% have purchased a product based on a recommendation. These tech-savvy women are harnessing the power and reach of social media tools while still engaging with other moms and caregivers in old-fashioned settings.

"We think about moms and we think diapers and snacks as their major purchases. However, today's mothers are buying everything from automobiles to computers, and using their smart phones and computers to share product recommendations, deals and coupons," explains Bailey. "The sphere of influence of a Power Mom can make or break the sales of a company."

The book teaches business owners how to connect with the $2.4 billion Mom Market by supplying hundreds of stories from Power Moms and offering up a directory of some of the most influential in the world!

Source:, Photo: MMMMM

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