Businesses are Banking on Power Moms

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Forget single moms and soccer moms; a whole new category of moms is attracting all the attention. Mom Marketing expert Maria Bailey talks about them in her new book, Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice.

"She's the stereotypical 1980s PTA mom on steroids," Bailey says, "with her sphere of influence reaching other moms across the U.S. and often around the globe."

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