Many women cannot stand to go shopping, all thanks to the ridiculous discrepancies in clothing sizes between different stores. In one store, you’re a 4. In another, a 10 – and you haven’t gained or lost one pound. Now, a handful of companies are tackling the problem of unreliable sizes. Some are pushing more informative labels, some are designing clothes to fit different body shapes, and one is even offering full body scans at shopping malls that will tell the shopper what sizes to try on among various brands.