Israel Bans Underweight Models

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Categories: Fashion | Health Stuff

In an attempt to promote healthy body images, Israel has banned underweight models from appearing in advertisements and on fashion runways. Models must also submit medical records proving they have a body mass index of at least 18.5%.

"Beautiful is not underweight, beautiful should not be anorexic," said Rachel Adato, who pushed for the bill.

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Women More Likely to Buy Clothes When Models Look Like Them

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Categories: Fashion

Have you ever walked past a mannequin in a store and wondered why they are the shape, size, and color they are? I sometimes do, like when they have green “hair” and half-legs. One researcher has found something that shouldn’t be a surprise, though – women want to buy clothes more if they see them first on models that look like they do.

A study of 3,000 women in the UK, U.S., and Canada shows that “the vast majority of women significantly increase purchase intentions when they see a model that reflects their age, size, and race.”

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