, plus sized models
Have you ever walked past a mannequin in a store and wondered why they are the shape, size, and color they are? I sometimes do, like when they have green “hair” and half-legs. One researcher has found something that shouldn’t be a surprise, though – women want to buy clothes more if they see them first on models that look like they do.
A study of 3,000 women in the UK, U.S., and Canada shows that “the vast majority of women significantly increase purchase intentions when they see a model that reflects their age, size, and race.”