, joey bra
Little black dresses don’t leave a lot of room for things like keys, credit cards, and cell phones, and dragging a purse around a party or nightclub can be a pain. That’s why two University of Washington students invented the JoeyBra – a garment that allows women to stow items in a pocket attached to the side of their bra.
“From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs,” founders Mariah Gentry and Kyle Bartlow write on JoeyBra.com. “Leaving these items at home can pose a safety risk, but with JoeyBra women will never have to worry losing or damaging their valuables again.”